If we're being honest, Aurange didn’t start with a master plan.
We said yes a lot. We followed the work. We took on projects across different industries and learned as we went.
Law firms. Cybersecurity. Fitness. Startups. Lifestyle brands. And over time, more and more CPG.
At the time, it felt a little scattered. Looking back, it feels like we were paying attention without realizing it.
2025 being a year of the snake makes sense for us.
It was subtle. More internal than external. We slowly let go of things that didn’t feel right anymore. Certain types of projects. Certain ways of working. Certain expectations we had placed on ourselves early on.
We started noticing where our energy went naturally. The conversations we looked forward to. The kinds of brands we stayed curious about even after the workday ended.
By the end of the year, things felt lighter. More intentional. Less forced.
We didn’t announce a pivot or make a big strategic declaration.
CPG just kept showing up. Food, beverage, wellness. And each time, it felt easier to engage and more exciting to dig into.
There’s something about CPG that brings together everything we care about. Design, storytelling, culture, packaging, and real-world presence. It lives on shelves, online, and in people’s homes.
We’re still early in this space. But it’s clear this is where our interests and instincts naturally lead. It feels less like a decision and more like following the path Aurange has been nudging us toward.
AI has been a sensitive topic in the creative world. We felt that tension too.
For us, it wasn’t just about strategy or speed. It became a visual tool.
We started using AI for moodboards, photoshoot concepts, early campaign visuals, and imagery for clients who weren’t ready for big production budgets yet.
It helped ideas come to life faster. It made discovery more collaborative. Clients could react to visuals instead of abstract conversations.
It didn’t replace creative direction. It expanded what was possible earlier in the process. And it allowed us to bring value sooner, especially for newer brands.
For a long time, Aurange grew through referrals, relationships, and trust. We focused on the work and let word of mouth do its thing.
That approach brought something unexpected.
Through social media and shared projects, we started collaborating with new people. Photographers. Copywriters. Developers. Other creatives we might never have met otherwise.
The circle widened naturally. Not through aggressive outreach, but through alignment.
Working this way reminded us that growth doesn’t always have to be loud to be meaningful.
If 2025 was about shedding, 2026 feels like movement.
The year of the horse is about momentum and expansion, and that energy feels real for us.
Not louder. Not performative. Just more open.
More willing to share what we’re learning as we go.
More comfortable letting people see the process.
More intentional about expanding beyond the circle that already knows us.
There’s a quiet confidence building. And a fire in the belly to match it.
We’re not claiming to have everything figured out.
We’re following what feels aligned, building with intention, and letting Aurange grow into what it’s becoming.
If you’ve been building something quietly and feel a pull toward more, you’re probably not behind.
You’re probably just ready for the next chapter.
© 2026 Aurange Creative, LLC
