Hey there! 👋 We're Cara and Shaily, the dynamic duo behind Aurange Creative Studio. We're excited to share a bit about our journey and the recent transformation we've undergone as a business.
We met back in the day at eharmony, where we worked together on the marketing design team for a solid eight years. It was there that our creative spark ignited, and we knew we were destined to collaborate again. Fast forward a few years, and we decided to take the leap and turn our freelance projects into a full-fledged business.
Starting and running a small business is no easy feat, especially when you're also juggling the roles of creative directors and moms. We've faced our fair share of challenges, from balancing finances to managing a growing team of contractors. But through it all, we've managed to have a lot of fun and work with some incredibly talented people.
This past summer, we realized it was time for a much-needed company retreat. We packed our bags and headed to Nashville, Tennessee, where we soaked up the local culture, did some soul-searching, and most importantly, worked together. It was a refreshing change of pace that gave us the inspiration and energy we needed to take our business to the next level.
One of the biggest outcomes of our retreat was a decision to rebrand Aurange Creative Studio. We loved our original brand, but we felt it was time for a fresh perspective. We wanted to create a brand that was more intentional, more fun, and more reflective of our full-service capabilities.
So, we sat down and brainstormed new messaging and a tagline that would capture the essence of who we are. And after much deliberation, we came up with:
"Brands so fresh, they glow."
It's a play on words, a nod to our name, and a reflection of our goal to help businesses stand out and shine.
We couldn't have come this far without the support of our incredible community. From our husbands to our friends-turned-clients to everyone who's believed in us and shared our journey – we're eternally grateful.
As we embark on this new chapter, we're excited to see what the future holds for Aurange Creative Studio. We're committed to continuing to grow, to connect with amazing creatives and entrepreneurs, and to create truly exceptional work.
So, here's to the next era of Aurange! Let's make it a glow-ingly good one. ✨
© 2024 Aurange Creative, LLC
